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Sega Dreamcast System - YUKAWA Edition [JAPAN]

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  • Sega Dreamcast system with controller
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4.00 LBS
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 Product Description

The Dreamcast is a home video game console released by Sega on November 27, 1998 in Japan, September 9, 1999 in North America, and October 14, 1999 in Europe.

Hidekazu Yukawa, also known as "Mr. Sega" was the Senior Managing Director of Sega during the Sega Dreamcast era.

Yukawa strangely became an overnight success in Japan after appearing in a Japanese Dreamcast commercial. In it, Japanese kids make fun of him while praising Sony and their console, the PlayStation. After informing his work colleagues and being beaten on the street, he makes a stand for all things Dreamcast and attempts to set the record straight. Yukawa was not an actor, but his performance was so good that Sega were swamped with letters of praise, and so he would appear in numerous Dreamcast adverts over the console's lifespan, even apologising personally for the lack of stock in Japan during the first few weeks after launch (and being quick to point out when more stock was available in the coming months).

Though perhaps not as popular as Segata Sanshiro, Hidekazu Yukawa was popular enough to be featured on prepaid convenience store cards and photo sticker booths. He had his own website and features in the game Yukawa Motosenmu no Otakara Sagashi. He has also appeared as cameo in a number of Dreamcast games, including What's Shenmue in which he encounters the protagonist Ryo and needs to be chased through a series of quick time events.

For a short period there was even a set of Hidekazu Yukawa-branded Dreamcasts for sale in Japan. ~Excerpt from segaretro.org 


  • Sega Dreamcast System [Japan Version]
  • Official Controller
  • A/V Composit Cable (Yellow, Red & White) 
  • Power Cable
  • Full 30-Day Warranty
  • Box, manuals, inserts demo soft and more

All of our systems are TESTED, CLEANED and backed by a full 30-Day warranty.  

 Warranty Information

All of our systems are TESTED, CLEANED and backed by a full 30-Day warranty. Exchange for defective item.

 Find Similar Products by Tag

dreamcast  hardware  import  japan  sega  

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